Kaufman’s Army & Navy – An Example of Bad Web Design For July 23, 2012
July 23rd, 2012 1:01 am by Vincent Flanders
Submitter’s comments: When I was a kid, these guys had tons of odd army surplus stuff in their mail order catalog. Somehow they didn’t make the transition to the Web.
Vincent Flanders’ comments: Let me paraphrase the New York Times’ comments: “Kaufman’s Army & Navy website is a musty, chaotic place.”
The home page is a needless Flash-Splash page that doesn’t show up on mobile devices and leads to another Flash-Splash page which autoloads the page we’re discussing. There’s no navigation, just one long page. One long page that doesn’t have any kind of selling proposition.
Posted in Daily Sucker, Usability, Web Design |